Be it Walmart or any other online retailer, keyword research plays a very important role in ranking your products in the top results. This is a crucial step, which you need to perform before launching a product.
High-performance SEO (Search Engine Optimization) is completely built on deep keyword research. No wonder it is as vital as your process.
Though keyword research seems to be one of the most perplexing parts of a campaign, doing it correctly can bring fruitful results for your online business.
Don’t think of it as a complicated process.
It is all about smart planning to appease those algorithmic overlords. The foremost valuable step is to categorize the key terms you want to pursue with, expand that researched list some more, and decisively narrow them down to what is most relevant.
Yeah, that’s a huge amount of work. However, you can even use SellerApp’s Keyword Research feature to come up with the best keywords for your product in no time.
Before explaining about it, let’s understand how keyword research helps in better ranking for a marketplace like Walmart.
Why Is Keyword Research Important In SEO?
In an era where search engines have replaced those typical phone books, getting your products on the top results is important. For this, including the right search terms or keywords is crucial.
In simple words, successful keywords are the ones that your potential buyers use them while searching for what you are offering.
Undeniably, placing the keywords in the right positions can attract visitors (or traffic) for your product listings. Keep in mind that every visitor poses a conversion opportunity. By selecting the ideal keywords, you will be telling the search engines what results to show on the results page.
What Happens When You Don’t Do Keyword Research?
The answer is simple and straightforward – you will not rank in the top results.
The first page of search results plays a key role. In fact, it accounts for over 90% of the traffic. On the other hand, the top three results account for over 60-75% of the traffic.
These top rankings determine the success and failure for any online business – be it websites, e-commerce, or online retail marketplace.
If your product is somewhere in the second or fifth page, you are hardly going to get some visitors. In such a case, no matter how impressive your product listing is, buyers are never going to browse through next pages other than the first.
Mastering The Art Of Ideal Keyword Selection
Selecting the right keywords is no rocket science. You just need to be aware of how it is done and practice it a few times to comprehend it better. They are essential because they play a key role in your product page’s “metadata” – something that search engines chase for while matching a product’s listing to the entered search query.
Now, there are three significant factors associated with a keyword, which is important to know.
- Long-tail Keywords
If you are into online business, we are pretty sure that you would have heard of the term long-tail keywords somewhere or the other. They are keywords, which contain either three or more words.
Most SEO experts will always recommend you to use long-tail keywords than just generic one or two-word keywords. Ever wondered why?
Well, not only are those long phrases have low competition but also make up more than 70% of the online searches. Moreover, they tend to convert better in terms of sales as they attract people while making a buying decision.
- Search Volume
Every keyword has its corresponding search volume, which is measured based on the average monthly searches.
Search Volume is the total number of searches that a keyword has every month – meaning the number of people using a particular phrase (keyword) to search something on the search engine.
Ideally, you should be looking for keywords with high to decent search volume. When you rank on the top page for keywords with high search volumes, it accounts for a bigger traffic and higher conversion potential for your products.
- Competition
Last but not least, competition is another important factor to consider while choosing a keyword relevant to your product category.
Competition denotes the difficulty to rank for a particular keyword.
If you have just started, there is no point in ranking for highly competitive keywords, as the bigger fish in the sea are already there. We are not saying that it is impossible to rank for high searches and high competition keywords but it will take plenty of time as well as efforts.
Instead, you could pick keywords that not only feature decent searches but also low to moderate competition.
Or even better, look for keywords that not only have a low competition but also possess high searches. But yeah, these golden nuggets are extremely difficult to locate. To hit such keywords, you should not only have a good knowledge but also be patient to find.
Search Engine Optimization (SEO): Keyword Research For Walmart
Investing a good amount of time to evaluate the most significant keywords suiting your product category or niche not only increases your overall revenue but also position and sales of your product.
The right keyword can do a lot for your business.
Besides product quality and high ratings or reviews, a good keyword can help you rank high on the Walmart’s search results.
The conversion rates of how many people see your product vs. people who actually purchase comes down to the way you have used your keywords.
A few things require some time, but the relevancy of your listing is something under your control. The most wonderful thing is that there is a plethora of ways to know what words can you exactly incorporate in your listing to amplify your relevancy for highly searched queries.
One way is to sit and explore the keyword manually. You can maintain the shortlisted keywords in an excel sheet. As said earlier, this is time-consuming and requires good knowledge.
But if keyword research is something you haven’t done before, online tools can come in handy. Though there are thousands of tools out there, you can go with tools that are exclusively designed for Walmart marketplace – something like SellerApp. They offer plenty of free tools to help you do a deep keyword research on different product categories and even assist you in testing out your product listings.
With proper keyword positioned on your product listing, it results in two key aspects:
- You Get Higher Accessibility For Your Walmart Products
There is one thing that potential buyers quickly do on Walmart’s search box – type the product they want to buy or use a specific category or name. Now, if you have optimized your listing with the right keywords, the probability of your product listed on the top results is high.
When this happens, the more buyers will click on it and the visibility increases eventually.
- You Acquire More Traffic For Your Walmart Product
With increased visibility, you get higher chances of conversion. The sales of your product grow and so is your revenue. Thus, paving the way to set higher business goals.
Where To Use Keywords On Walmart’s Product Listing?
- Title
- Description
- Bullet points
- Image’s Alt tag
Benefits Of Using The Right Keywords On Your Walmart’s Listing:
- Enhanced visibility
- Increased sales
- Higher revenue
Conclusion
Understand that researching keywords for retail-based websites is little different from usual keyword research.
While doing keyword research, keep the following tips in mind:
- Come up with real keywords that buyers are using to look for specific products.
- Learn to distinguish between long-tail keywords, generic keywords, and keywords that feature commercial intent.
- Always look for the search volume for a keyword.
- Besides primary keyword, use a few related (or LSI) keywords in your product listing.
- Apart from keyword research, analyze your competitor’s listings, as they can reveal a lot about the Walmart SEO part. Observe other things such as product features, description, title, marketing techniques used to attract potential customers, and so on.
With all the above, you will have a clearer picture about of keywords you should be using for your product.
Further steps involve in optimizing your product listing’s structure and working on the conversions.
Content strategist focused on e-commerce, helping brands connect with customers and drive measurable conversions across Amazon and Walmart.
